Most corporate gift orders start the same way: a message that says “we need stickers for our gifts, how much?” It is a fair question, but it cannot be answered yet. The price, the material and even whether the label will stay stuck all depend on details the buyer usually has but has not sent. This guide covers what to put in that first message so you get a useful quote back, and so the sticker label you receive actually fits the gift you bought.
1. Start with the item list, not the sticker
A gift set is usually assembled from things made by other suppliers: a notebook, a tumbler, a kraft box, a pouch, tissue paper. Each surface asks something different of a label. So the most useful thing you can send is a plain list of every item in the set, ideally with a photo of each one.
- Boxes and mailers usually want a seal that closes the lid or the tissue fold.
- Bottles and tumblers want a label sized to the curve of that exact bottle, not a generic one.
- Notebooks, pouches and cards can often share one kiss-cut sheet of logos in two or three sizes.
- Small giveaways such as laptop or planner stickers want a die-cut shape recipients will keep.
2. Tell us the surface, because adhesive is where gifts fail
The most common problem with gift stickers is not the print. It is a label sticker that looks perfect on day one and lifts off the tumbler a week later. Two surfaces cause most of the trouble: matte powder-coated drinkware and soft-touch or silicone-feel finishes. Both can usually be labelled, but the adhesive has to be chosen for them.
Drinkware has one more question attached: how will it be washed? A laminated vinyl label is water-resistant and handles hand washing well. Repeated hot dishwasher cycles will eventually lift any adhesive, so if the tumbler is meant to go in a dishwasher, say so at the start rather than after the event.
3. Send one artwork, and let it be resized
You do not need a different design for every item. The simplest gift sets use one logo file, rescaled and re-cut into a seal, a bottle label, a sheet of small logos and a gift tag. That is what makes a set of bought items look like one designed gift.
- Send vector artwork if you have it: AI, EPS, or a PDF with the text outlined.
- Include your brand colours if you have them written down.
- If you only have a PNG, send it anyway and we will tell you whether it is usable at the size you need.
For seasonal gifting such as Chinese New Year, Hari Raya or Deepavali, we can work from a rough idea, your logo and your colours. Bring at least a logo file; we adapt an existing brand rather than invent one.
4. Pick the finish by what the gift is trying to say
The finish does more for a gift than the size does. A few common pairings:
- Brown kraft where the brand is natural, handmade or artisanal.
- Transparent vinyl for a no-label look on glass, clear bottles or tissue paper.
- Epoxy dome where a small badge should feel substantial in the hand, for example on a premium box or a keepsake.
- Holographic film for consumer or youth-facing campaigns where you want the sticker noticed.
Not sure which one fits? Tell us what the gift is for and who receives it, and we will suggest materials with the quote rather than making you choose from a list.
5. Include a QR code only if the link is final
A QR gift tag can open a thank-you video, a landing page or a feedback form. It is a nice touch, but a printed code cannot be changed. Send the destination URL only when it is final, and we will generate the code and test it at the printed size, including the quiet zone around it so a phone can read it off a curved surface.
6. Give the event date and the quantity up front
Gift work is deadline work. Different finishes take different amounts of production time, so the event date is part of the brief, not an afterthought. Quantity matters for the same reason: a small client batch and a full conference run are both normal, but they are planned differently. Every sticker label job is quoted to spec, so there is no price list to check against. The brief is what the quote is built from.
A first message that gets a real quote
Put it together and the first message looks something like this:
“Gift set for 200 clients: kraft box, matte black tumbler (hand wash), A5 notebook. One logo, attached as PDF. Want a round seal for the box, a label for the tumbler and a small logo sheet. Event date attached. Open to kraft or transparent.”
That is enough for us to reply with material suggestions and a price, instead of a list of questions.
Ready to brief us? WhatsApp +65 8530 8860 or email reliancelabelsg@gmail.com with your item list, artwork and event date, and tell us what surface each label sticker is going onto.
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